ASA issues new guidance on advertising in-game purchases
The ASA has published guidance for advertisers in an effort to ensure that in-game purchases are marketed responsibly. The guidance’s key...
Lewis Silkin Interactive Entertainment blog posts
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Valve and 5 publishers fail to score points with the European Commission after "geo-blocking" practices.
According to the European Commission, the video game industry in Europe is worth €17 billion. With a market so significant, it is...
Advertising ... It's In The Game.
Real world advertising is fine - sure - but ad space is proving just as effective (and valuable) in the virtual realm.
Video games are now...
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