ASA issues new guidance on advertising in-game purchases
The ASA has published guidance for advertisers in an effort to ensure that in-game purchases are marketed responsibly. The guidance’s key...
Lewis Silkin Interactive Entertainment blog posts
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The NBA teams up with Fortnite to tip-off the Play-offs
Epic Games’ Fortnite is launching
yet another in-game crossover event, and this time the free-to-play Battle Royale game is collaborating...
Advertising ... It's In The Game.
Real world advertising is fine - sure - but ad space is proving just as effective (and valuable) in the virtual realm.
Video games are now...
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